Cabela’s Inc. is known as “The World’s Foremost Outfitter.” Based in Sydney, NE, the company is publicly traded (NYSE: CAB) and is considered the leading specialty retailer of outdoor sporting goods with over $2.5 billion in annual revenue. Cabela’s operates 30 retail superstores in the U.S. and Canada, some as big as 245,000 sq. ft. It is has the 5th most popular mail order catalog, and sends out over 130 million of these catalogs worldwide each year, driving significant sales via the web and telephone. The company’s web site, www.cabelas.com, offers over 200,000 items and is ranked as the number one web site for outdoor retailing.

As part of a strategic initiative, the company moved aggressively to synchronize its retail channels and enhance the customer experience by extending its online e-commerce capabilities into its stores using interactive kiosks. The kiosks also support several other customer-facing applications, including Guided-Selling Kiosks, a ship-to-store program known as ISP or In-Store Pick Up, and Catalog Order Centers. “Our customers are telling us they want more convenience and more options in their shopping experience at Cabela’s and that’s exactly what we are going to give them,” said Cabela’s CEO Dennis Highby in announcing the kiosk program.

Over 150 kiosks have been installed in Cabela’s retail stores. Kiosk application and remote management software is provided by Netkey, offering Cabela’s the ability to monitor, track, and update all kiosks in their stores nationwide from a single desktop PC at the company’s headquarters datacenter. The Cabela's kiosk program was named a winner in the 2009 Self Service Excellence Awards in the category of "Best Overall Software Solution."